PayPal is the market leader of e-commerce business allowing micro payments and money transfers to be made through the Internet.

But not many people realize that PayPal is also one of the most effective business tools that facilitates billions of dollars money transactions of the International and cross-border businesses for the small to medium enterprises.

Frontiers Digital was appointed by PayPal China to amplify its new B2B proposition to the small and medium businesses in Hong Kong.

In the campaign media strategy, we carefully selected and planned engagement over many niche platforms such as the websites of the trade associations, trade enablers, trade forums. We also developed a media coverage that went beyond the Internet to the print, but strategically we still be able to track and monitor the result and then cross reference to how the cross-media engagement and interaction were formed.