Established in 1966, the Hong Kong Trade Development Council (HKTDC) has more than 40 offices (including 11 in mainland China) around the world.  It not only is the International marketing arm for Hong Kong-based manufacturers, traders, and service providers, but also promotes Hong Kong as a platform for doing business with China and Asia.

Frontiers Digital was appointed by the Council to design and implement various digital marketing campaigns for promoting its services.

Improve Brand Awareness And Generate Quality Leads

With the objectives to improve brand awareness and generate quality leads from different countries and verticals, Frontiers Digital formulated and executed a tactical plan combined with different online marketing techniques including to implement a pixel on HKTDC.COM landing page for a specific behavioral targeting that effectively enabled us to:

• Recognize cookies/users that visited HKTDC.COM and re-target them when they next appeared in the ad network with sequential messaging using alternative creative.
• Re-target users who visited HKTDC.COM but did not complete a backend acquisition by simply re-targeting them upon their next appearance in the network.
• Re-target only completely new users.  Anyone who visited HKTDC.COM previously (tagged by the pixel) would not be exposed to the HKTDC creative.

Recruit Buyer Online Registrations

With another purpose of promoting HKTDC.COM to the US market and recruiting buyer online registrations for HKTDC.COM, we elaborately applied Standard Industrial Classification (SIC) to target the specific relevant industries in the US for the best accuracy of the campaign.

Identify PRC Suppliers

To promote HKTDC premium trade service to the PRC suppliers, we employed behavioral targeting and successfully identified over 2.2 million target audiences in one month, archiving click-through rate four times higher than industry average  for the campaign.