FRONTIERS DIGITAL » Sovereign Group http://www.frontiersdigital.com Sun, 14 Mar 2010 08:53:45 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Behavioral Targeting Campaign in UK http://www.frontiersdigital.com/sovereign-group-behavioral-targeting/ http://www.frontiersdigital.com/sovereign-group-behavioral-targeting/#comments Sat, 13 Feb 2010 07:47:20 +0000 fdasia http://www.frontiersdigital.com/?p=111 Sovereign Group’s main business is the setting up and management of offshore and onshore companies and trusts to assist with tax planning and asset protection. It currently manages over 7,000 structures for a wide variety of clients including governments, publicly quoted companies and professional law and accountancy firms.

Appointed by Sovereign Group, Frontiers Digital tailored and implemented the Group’s first behavioral targeting campaign.  The display advertising campaign, launched in the UK on Times Online, was designed to engage business intent based on the customer profile provided by the advertiser.

Using a behavioral segment, which defined geo location combined with the specific keywords that target audiences searched or read on the media site (Frequency) within a period of time (Recency), we enabled the message that the Group intended to deliver was highly relevant to the audiences’ experience.

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