Frontiers Digital has been continuously appointed by different trade show organizers to strategize their International buyer marketing campaigns. Our clients include the Canton Fair – the largest trade fair in China, Global Sources’ China Sourcing Fair, Yiwu Fair, Hong Kong Trade Development Council (HKTDC), Reed Exhibitions, and Messe Frankfurt.

Our works begin at understanding the objectives of each event, then customize and strategize the tactical plan for each client. Every plan is designed to engage the target buyers via sophisticated targeting and re-targeting techniques for different countries and verticals. We also implement behavioral targeting to profile all the specific segments of buyers according to different locations and occasions, frequency and recency in order to ensure the relevancy between the target audiences, advertisements, and the media contents.  The “cocktail” strategy is always a proven practice to improve the campaign’s response rate.

Using sophisticated behavioral targeting and the advanced analytics, we can also discover quality leads for the exhibitors of our clients’ events with most of them are generated from the newly emerging markets such as Africa, South America, East Europe, and China across different B2B sectors including manufacturing, textile, chemical, and machinery